The board of a not-for-profit healthcare organization can be complex for a CMO. This article discusses navigating governance vs. operations, communication issues, trustees' fiduciary responsibilities, and the importance of CMO understanding for organ...

The authors detail the growing importance of “Share of Model” (SOM) a new concept that helps marketers gauge how prominently their brand appears before consumers in LLM searches. SOM is assessed through a three-pronged lens. Understanding where your ...

Effective communication is crucial for cultural change in healthcare organizations. Leaders must align strategic plans and core values with communication strategies, engaging various subcultures. If change stalls, adjust tactics or modify the message...

Workplace stress, on the rise for decades, has been treated by many organizations as a personal issue instead of a business-critical risk that merits executive oversight.

Core beliefs statements emphasize an organization's core values, realign negative employee values, and create a positive work culture focused on daily actions.

This article shows you how you can use gen AI tools for career coaching, with practical prompts and strategies to maximize your experience, learnings, and success.

Many companies see little impact from AI tools because generic models don’t align with how teams actually work. In this piece, we offer two key concepts that can help bridge that gap. These ideas help explain why traditional AI often falls short and ...

This article explores leadership's complexities, emphasizing learning from failures (FAME), thinking creatively, and pushing beyond comfort zones for success and inspiration.

Over 25 years, EHRs have become integral in healthcare, enhancing access to medical information but also posing challenges. Leaders must innovate to improve care quality.

AI is revolutionizing healthcare by processing vast data quickly for better diagnostics, treatment, and personalized care. It enhances accessibility, cost-efficiency, mental health support, and predictive analytics, while challenges like fairness and...

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market research.

AI is transforming healthcare, and CMOs must focus on how it can enhance clinical practice, patient care, and efficiency while ensuring benefits for all stakeholders.