American Association for Physician Leadership

AI Hallucination — Tips for Preventing Digital Delusions in Healthcare

Neil Baum, MD


Petar Marinkovic


Jan 9, 2025


Physician Leadership Journal


Volume 12, Issue 1, Pages 36-38


https://doi.org/10.55834/plj.6714506837


Abstract

The AI lexicon uses the term “hallucinations” to describe generative AI responses that provide inaccurate, false, and misleading information in AI chatbots. We must identify these hallucinations, whether mild deviations from facts or outright fabrications, and remove them from any content generated by chatbots. This underscores the necessity of fact-checking chatbot responses to ensure the accuracy and reliability of your content. This article explains how AI hallucinations occur and suggests ways to avoid and remove them.




Neil Baum, MD

Neil Baum, MD, Professor of Clinical Urology, Tulane Medical School, New Orleans, Louisiana, and author of Medicine is a Practice: The Rules for Healthcare Marketing (American Association for Physician Leadership, 2024).


Petar Marinkovic
Petar Marinkovic

Petar Marinkovic is a marketing graduate student and freelance content writer focusing on SaaS SEO content.

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